Making a dig at what are oftentimes annoying commercials that appear prior to a YouTube video, Ikea’s new marketing campaign is luring viewers with its own intentionally dull ad spots. Spots range between five and in one case, eight minutes, according to CNBC. The tongue-in-cheek spots, which were developed by agency Akestam Holst, are part of Ikea’s “Where Life Happens” campaign.
