Qualipet wanted to promote the distribution of their Christmas catalogue supplement. The Christmas supplement was created to meet the needs of Qualipet's target group and offer gift ideas for animals at special promotional prices. This supplement was included as an insert within the winter edition of the standard catalogue (over 2M copies were distributed). It stood out as it was slightly larger (1 cm) than the main catalogue. Results included increased sales for the product range advertised in the supplement as well as increased number of vouchers redeeemed in store.