This was according to the “2018 Digital Commerce Study” from Incisiv, and sponsored by Boston Retail Partners (BRP) and Windstream Enterprise. The study reported that 48% of customers would be more likely to shop at a retailer that utilizes augmented or virtual reality. Many retailers have already introduced AR apps and testing and deployment of VR apps is increasing. And 32% of retailers plan to use AR and VR within three years, respectively.
