L’Oréal CMO: Companies that just sell products will not be successful
Fri, 10/19/2018

L’Oréal believes that companies that just sell products will not be successful in the future, with its chief marketing officer in Western Europe, Stéphane Bérubé, saying services are becoming key to reaching and engaging with consumers. 

https://www.marketingweek.com/2018/10/19/loreal-services/