According to “The Future of Shopping: connected, virtual and augmented,” a new survey including results from more than 1,100 consumers from Periscope By McKinsey, 50% of respondents say the bulk of their shopping activity in the past year was in-store. The smartphone and computer channels tied for second place at 19% each. Interest in voice-activated, Internet-connected devices appealed to only about 5% of shoppers.
