23/12/2019

ELMA publishes today its 9th year analysis of European door drop media spend and usage across 17 countries. 

Doordrop Media is still strong in spite of the increase in digital budgets. Total door drop volume across 17 markets is estimated at  96 billion items in 2018

Total door drop media spend across 17 markets is estimated at € 3.9 bn in 2018