When we look at the customer journey, we realize that the consumer is always more mobile and always on the move. The goal is to capture all touchpoints throughout the day. At home, including the leaflets in his mailbox, or on the go, thanks to his mobile phone... Who has never turned around in the morning while going to work because he had forgotten his mobile phone ? Mobile is therefore an integral part of the everyday life of the consumer and the combination of advertising messages through different channels is the key to good communication ....
An offer that combines the strengths of paper and digital and meets the needs of 70% of French promotional leaflet lovers who enjoy browsing their print advertising 38 minutes every week ... But also the needs of 94% of mobile users who spend nearly 2 hours on their mobile phone and connect an average of 23 times per day. Adrexo provides the solution and meets the expectations of French consumers who are 85% to say that the combined use of paper and digital provides more information than a single format. For more information and case studies about Mobypub, please contact www.adrexo