According to the “Digital Commerce Benchmark 2019” from retail research firm Incisiv, the top 200 U.S. retailer sites are lagging consumer expectations for omnichannel commerce. For example, 90% of shoppers like to check local store inventory online and 73% of shoppers prefer buy online pickup in store (BOPIS) because they want to avoid shipping fees. Yet less than half of leading sites offer stock visibility and BOPIS features.
