According to “The Future of Retail,” a new study from Boston Retail Partners (BRP), 48% of customers are likely to prefer a retailer offering proximity-triggered mobile coupons within the store. Thirty-two percent of customers are likely to choose a retailer offering an augmented reality (AR) experience over one not offering it, and more than five in 10 consumers (57%) would choose a store offering an automated returns process or self-checkout with an app (55%) over a store that did not provide these technology-enabled features.
