13/02/2019

According to the Q4 2018 Consumer Connect survey from predictive analytics data provider IRI, consumers at the close of 2018 were buoyed by their strong household financial health and were spending online accordingly. Results find that nearly 55% of consumers report their households were in good financial shape in Q4 2018, up 4% from Q3 2018 and 2% from Q4 2017.