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Multi-channels reap big rewards

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Mon, 10/04/2021

Proving yet again that print and digital combined have a complimentary booster effect, a recent Collaborative Marketing Club and Deutsche Post study revealed that adding additional media to a campaign considerably improves conversion rates and achieves a higher basket value. 

https://www.linkedin.com/posts/print-power_direct-mail-has-a-strong-effect-on-s…
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