As of January 1st, 2021 prospega GmbH joined the European Letterbox Marketing Association (ELMA) as its newest member. As an industry association, ELMA bundles the interests of providers of European print media distribution of weekly newspapers or door drop marketing and acts as a European mouthpiece for the unaddressed “last mile”.
ELMA offers a suitable platform for prospega as a discussion forum, as a source of meaningful European market figures and to consolidate its position as a provider of cross-border local media solutions for retailers.
Today, the ELMA association covers 18 countries and offers media managers unique access to 160 million households. Founded in October 1990 as a group of major unaddressed distribution companies in Europe, the association has developed into an interface for the industry to European public bodies and as a factor in public relations for the medium of leaflet.
The aim of ELMA is to guarantee standards and high-quality services in the area of international unaddressed direct mail and to create greater trust in local distribution networks.
As a new member, prospega offers more than 30 years of experience in local media management to the association's work. Through the active participation of the representatives of Germany in the association, customers of prospega also benefit from an even more detailed information source when booking campaigns in Europe and an improved benchmarking.
Sebastian Mitter, Head of Marketing at prospega, sees the future involvement in ELMA as an opportunity to offer new solutions for the German market as well: “As a company that has been active for our customers in Europe for many years, the association's selection as a new member to represent Germany can be seen as a confirmation of our strategy of anticipating the growth of German retail in neighboring European countries and accompanying it in a service-oriented manner. Insights and new distribution models or the linking of local print and digital media from ELMA members provide impulse for innovation in the German market. And our customers benefit from it: Prospega considers itself as a leading agency when it comes to strengthening the competitiveness of local retailers."
About Prospega
The media agency prospega develops needs-based, target group-oriented and data-driven media strategies for the European market in order to help customers to achieve sustainable and measurable advertising success in local markets. Complementary business areas such as the publication of newspaper media, the strategic participation in publishing and unaddressed logistics companies as well as the geo-analysis center generate special skills in the area of local media. With almost 60 employees working in the agency and 5 locations in Germany, prospega believes, that ongoing changes in the media landscape are also opportunities for customers and the company.
For the German version of this press release, please click on this link