According to a survey of roughly 1,000 consumers from online deal platform CouponFollow, 80% of respondents reported making at least one or more purchases directly from a brand or company, rather than from a large retailer, in the past year. Of these respondents, 30-to-44-year-olds were most likely to opt for the DTC avenue. Also, consumers purchased directly from mid-sized companies slightly more often than large retailers, and much more than from small brands or companies.
