According to “Global Voices 2021: Cross-Border Shopper Insights” from e-commerce technology/services provider eShopWorld (ESW), younger, digitally native consumers ages 25–34 were the group most likely to have made 10 or more e-commerce purchases outside their home country in the past year, with 33% having done so. This was followed by consumers ages 35–44 (32%) and those ages 18–24 (29%).