According to a new survey, 82% of retailers plan to maintain or increase their investment in AI through 2026 - with a strong focus on personalization, supply chain optimization, and customer service automation.
Highlights:
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35% expect AI to significantly improve customer engagement
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31% see efficiency gains as the top benefit
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Retailers are especially bullish on AI-powered analytics and predictive modelling
We’re seeing how AI is already transforming multichannel campaigns - from smarter targeting in doordrop media to real-time personalization across touchpoints. The retailers embracing AI today will be the ones leading tomorrow.