Christmas shopping season is here, but how well do retailers really know their customers? While 81% of companies believe they understand their customers, only 46% of customers agree.
The challenge? Fragmented data that can’t be activated for true personalization. Yet, the holidays are when brands need to get it right. Consumers are browsing e-commerce sites, searching for the perfect gift. If brands can’t deliver tailored experiences, they risk abandoned carts and missed opportunities.
Here’s how to turn data into delight this season:
💡 1. Unify Customer Data: Most customer profiles are like a Picasso painting—fragmented and incomplete. A Customer Data Platform (CDP) can create a 360-degree view, connecting data from CRM, web traffic, mobile apps, and communications to provide a clear picture.
💡 2. Leverage AI for Real-Time Personalization: AI can go beyond simple recommendations, delivering real-time offers and personalized messages when they’re most relevant. Imagine knowing a customer’s past purchases and nudging them with a perfectly timed discount or product suggestion.
💡 3. Block the Bots: With bots responsible for up to 30% of clicks on paid ads, it’s crucial to identify and eliminate them. Unified customer data helps distinguish real consumers from fraudulent clicks, ensuring ad spend is targeted effectively.
✨ Looking ahead: Conversational commerce is the future. Imagine a world where a brand’s app proactively suggests a product based on your preferences, and you can complete the purchase with a simple “buy” message.
By unifying data, embracing AI, and eliminating bots, retailers can maximize conversions this holiday season—and beyond.
