A new survey by UNFI and Swiftly reveals a shift in consumer behavior:

  • Digital Coupons Dominate: 43% of Americans use digital coupons compared to 23% for paper circulars.
  • Deals Drive Decisions: Nearly half of shoppers rely on deals and promotions for grocery shopping.
  • Demand for More Savings: 32% want more digital coupon options from their local grocery store.

This data underscores the importance of digital strategies for grocers to stay competitive.

How do you feel about the rise of digital coupons? Share your thoughts below!