Action’s latest Q1 2026 results tell a very clear story: net sales up 14% to €4 billion, like-for-like sales up 3.6%, and 22.2 million customers visiting stores every week. The retailer has also reduced almost 1,000 prices and is on track to open at least 400 new stores across Europe this year.
In a market where consumers remain cautious and grocery inflation continues to shape behaviour, Action is proving that value, consistency and accessibility still win.
But there is another lesson here for retailers and brands:
When footfall grows, communication matters even more.
Price may get shoppers through the door, but relevance, timing and visibility help convert visits into repeat habits. Whether through leaflets, door drops, local media or in-store communication, retailers need channels that speak directly to households, communities and everyday shopping needs.
We see this every day: printed media remains one of the most powerful ways to connect value-driven retail offers with consumers at local level.
In uncertain times, shoppers look harder. The retailers who make themselves easy to find and easy to trust will be the ones who grow.