French consumers are spending more at the grocery store – up 4.2% in the latest four-week period, according to Circana data.
This growth is largely price-driven, but it reflects a persistent shift in consumer habits:
🔹 More shopping in hypermarkets and discounters
🔹 Growing preference for private label and price-sensitive promotions
🔹 Continued search for value without sacrificing quality
We help brands and retailers bridge the last mile by delivering targeted, measurable campaigns – at the right moment, to the right household.
As the grocery landscape evolves, media that drives store traffic and product visibility remains essential.