A new report from Kantar reveals strong Easter spending in Ireland:

  • Easter egg sales soar: Consumers spend €24.6 million on Easter eggs, a €9.3 million increase year-over-year.
  • Hot cross buns see a rise: Sales jump 28% compared to last year.
  • Grocery sales climb: Overall take-home grocery sales rise 4.5%.
  • Inflation dips: Grocery price inflation falls for the 11th consecutive month, offering some relief to consumers.
  • Value focus remains: Over 25% of grocery sales come from promotions.

The data suggests a buoyant Easter spending season in Ireland, with increased focus on traditional treats and ongoing value-driven shopping habits.