A new survey shows that 71% of consumers say QR codes are useful in daily life. Their top reasons for scanning are getting more information (75%), finding discounts (52%) and making payments (35%). Consumers are also relatively trusting of them, with nearly 60% saying they feel confident QR codes are safe to scan.
For our industry, that is a clear signal.
Consumers are increasingly willing to interact with products, packaging and in-store touchpoints — but only when the experience behind the scan is genuinely useful. That could mean richer product information, promotional offers, traceability, sustainability messaging or a more seamless path to purchase.
The real opportunity is not the QR code itself.
It is what it unlocks.
In a retail environment where attention is short and expectations are high, QR codes can help bridge physical and digital experiences in a simple, measurable way. But the value has to be immediate. A code that leads nowhere meaningful is a missed opportunity.
For brands and retailers, the question is no longer whether consumers will scan.
It is whether we are giving them a reason to.
How are you seeing QR codes used most effectively today: product discovery, promotions, traceability or shopper engagement?
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