According to ESM Magazine, BILLA is planning 15 new store openings in the Czech Republic in 2026, reinforcing confidence in bricks-and-mortar retail even in a highly competitive grocery landscape.
What’s interesting from a marketing perspective is what this kind of growth really requires
📍 Local relevance
📍 Immediate awareness in surrounding households
📍 Trust-building before (and beyond) opening day
This is where door-drop and unaddressed mail play a critical role.
From an ELMA viewpoint, store openings remain one of the strongest use cases for physical media:
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Reaching households within precise catchment areas
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Driving footfall with tangible, high-visibility messages
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Supporting digital and in-store activation with local credibility
As grocery shoppers become more value-conscious and deliberate in their choices, being physically present in the home matters, especially when entering or expanding in a market.
For retailers like BILLA, successful expansion isn’t just about real estate strategy. It’s about showing up locally, consistently, and credibly.