New data from ESM Magazine highlights a surge in CRO's FMCG sector — a 10.5% boost in revenue to €8.24 billion in 2024, driven by strong consumer spending, real wage growth, and shifting retail formats. Here's a snapshot of Croatia’s top supermarket chains:
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Konzum Plus – €2.04 bn turnover (+8.5%), dominating with 20–30% market share across 630+ stores; profits surged 177.5%, reaching €51.1 m
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Lidl Hrvatska – €1.31 bn sales (+7.2%), leading in profitability (~€60 m), with a commendable 9.46% margin
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SPAR Hrvatska – €1.08 bn turnover (+9.7%), profits up +281%, supported by new distribution infrastructure
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Plodine – €993 m (+12.7%), rapidly closing in on SPAR, with strong regional reach
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Kaufland Hrvatska – €802 m (+7.4%), part of Schwarz Group, profits climbing +46.8%
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Studenac – €758 m (+15.1%), Croatia’s largest by store count (1,400+), strong 8.4% margin
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Tommy – €665 m (+8.7%), rooted in Dalmatia, with growth in four formats
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NTL – €238 m (+33.6%), a fast-growing cooperative network displacing some independents
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Trgovina Krk – €184 m (+4.2%), 75 years strong in northwest Croatia & islands
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Boso – €168 m (+13%), with standout profitability (+26.4%) in Slavonia
Key takeaways for the retail sector:
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Revenue across the top 10 climbed notably, but margins faced pressure from rising costs
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Foreign brands (Lidl, Kaufland, SPAR) strengthened positions, eating into domestic leaders
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Formats evolving: hypermarkets and discount chains grow, with proximity formats like Studenac thriving
We’re tracking these trends closely. Whether it’s supporting European retailers in optimizing store formats, improving private label performance, or scaling supply chains—this is a landmark moment in Croatian retail transformation.
Interested in insights tailored to your market strategy—whether expansion, efficiency, or sustainability goals? Message me or visit www.elma-europe.com to explore how we can collaborate.