The Waitrose.com case study is a standout example of how leaflet media can drive online customer growth while protecting physical store performance.
The objective was clear: increase new Waitrose.com customers without cannibalising in-store sales.
The solution was both strategic and creative: a targeted door-drop campaign featuring a distinctive die-cut Waitrose delivery van and three time-sensitive vouchers worth £40 in total.
Simple. Tangible. Memorable. Easy to act on.
The campaign delivered exceptional results:
- 287% above customer recruitment target
- Door-drop ROI of 6.21:1
- Average in-home life of 32 days
- Strong repeat customer spend
- DMA Gold award for best use of unaddressed print and door drops in 2025
What makes this case study so important is that it connects physical media with digital growth.
The door drop did not compete with online. It helped drive it.
For ELMA, this is the future of leaflet media: data-driven, creatively executed and fully integrated into the wider retail and e-commerce growth strategy.
The message is clear: when door drops are planned well, they do not just land on the doormat.
They land in the marketing results.