- Forget skip buttons and disappearing banners! A new study reveals the power of creative print advertising: Specsavers: Humor and brand consistency grab attention with a clever twist on a…04.04.2024
- A new report suggests a mixed picture for UK supermarkets: Grocery sales edge up: Total till sales grow slightly despite ongoing cost pressures on consumers. Food inflation eases: …04.04.2024
- A new report from Kantar reveals strong Easter spending in Ireland: Easter egg sales soar: Consumers spend €24.6 million on Easter eggs, a €9.3 million increase year-over-year. Hot cross…03.04.2024
- April 1st isn't just for pranks among friends! Get ready for some chuckle-worthy ads as we dive into the world of European supermarkets on April Fool's Day. From feline-friendly beverages to musical…02.04.2024
- As spring unfolds and the world comes alive with colour, we at ELMA want to wish you a very happy Easter! May this holiday weekend bring you time for relaxation, connection with loved ones, and…29.03.2024
- A new survey reveals a growing preference for sustainable packaging options: Nearly 40% choose sustainable packaging: Overall, many American consumers prioritize eco-friendly options.…28.03.2024
- Despite increased spending, a new survey finds middle-class shoppers feel underserved by retailers: Nearly all dissatisfied: 98% of middle-class consumers believe retailers could improve…27.03.2024
- While grocery price inflation dips, UK shoppers remain cost-conscious: Trading down and promotions: Nearly 80% are buying cheaper groceries and two-thirds rely on promotions. Sales rise on…26.03.2024
- Retailers plan to invest heavily in AI this year, with many doubling their IT budgets. Survey finds AI is seen as a driver of innovation, reduced risk, and sales growth. Top challenges include…26.03.2024
- The last five years of JICMAIL data shows that 99% of consumers engage with their Business Mail in some way – showing the exceptionally high value consumers place when urgent and critical messages…22.03.2024
- Easter is hopping back with a vengeance! A new survey finds: Nearly 70% of consumers plan to celebrate Easter. Candy and food are top purchases: Easter is second only to Halloween for candy…21.03.2024
- A new survey reveals both the promise and the peril of generative AI in retail: Retailers rapidly adopting the technology for personalization: Chatbots, product recommendations, and more.…20.03.2024