Six in 10 consumers plan to spend the same or more on the holidays as they did in 2019, and the percentage planning to make returns has dropped by half.Read more
Retailers will invest more in logistics than any other line item in 2021 and mall operators will entirely reinvent themselves and their business operations. Read more
Marketers should shift their data strategy from A/B testing and growth hacking towards empathy, insight and offering a better customer experience, says Gousto CMO Tom Wallis.Read more
In-store traffic for the six weeks of the holiday season is expected to be down 22% to 25% year-over-year, according to ShopperTrak’s annual holiday forecast. The report also predicts that the 10 busiest days (listed below) of the holiday season, will account for 34.2% of all holiday traffic as...Read more
According to a new survey conducted by retail marketing technology company Bluecore and market research firm Dynata, 25% of respondents said word of mouth has the most influence when they are considering a new brand. Read more
Diana Lucaci, the founder of neuroscience research firm True Impact, on why unconscious impulses are crucial to measure – and why physical media create that all-important emotional connection in 0.3 secondsRead more
If management consulting is about getting clients to keep up with the times, management consulting recruitment is about keeping up with the talent.Read more
