Today more than ever, it’s all about the customer. The expectations customers place on retailers are motivating retailers to deliver a best-in-class customer experience across channels. To achieve that goal, it’s all about simplicity in business process execution.Read more
Over the past few years, a digital revolution has been taking place in the financial services industry that has upended consumers’ expectations of customer service and left some incumbents scrambling to catch up.Read more
A recent study carried out by Kantar revealed that only 27% of marketers feel they have the right operating model to deliver. It is entirely understandable at a time when they face the challenge of doing more, with less, even faster.Read more
Putting the consumer’s voice at the heart of the conversation around haircare has helped Unilever get far closer to customers via its content platform All Things Hair. The publisher uses a 30-strong team of beauty editors to promote brands and share data. Read more
Consumers are paying with debit more often, and in a wider variety of ways, including e-commerce purchases, online bill payments and person-to-person (P2P) payments, according to the 2019 Debit Issuer Study, commissioned by Discover Financial Services’ Pulse debit network and conducted by Oliver...Read more
A no-deal marketing blitz is coming. Boris Johnson is set to spend more than £100m on a ‘Prepare for Brexit’ campaign, which aims to inform both the public and businesses on what to expect when the UK leaves the EU on the planned departure date of 31 October.Read more
According to a new survey from omnichannel marketing platform Valassis, the top motivations of consumers who shop for groceries online have for selecting a particular online grocery retailer are the universal factors of speed and price. Read more
According to analysis of $2.4 trillion in 2018 back-to-school purchase data from Cardlytics, a company that powers a native ad platform for marketers in banks’ digital channels, 79% of all back-to-school spending occurs in brick-and-mortar stores. Read more
McDonald’s has increased restaurant visitor numbers in key cities after introducing a new approach to targeting audiences through outdoor advertising.Read more
No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.Read more
When asked what makes a brand top of mind, respondents most frequently answered merchandise that suits their lifestyle and budget (56%), excellent customer service (48%), unique products they love (38%), special deals and promotions (36%), generous return policy (35%), high minimum quality...Read more
