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  • Ad Net Zero Global
    Advertising’s Leaders Set Pathway To Net Zero Industry Worldwide
    CANNES LIONS, June 21, 2022: Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the…
    22.06.2022
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  • Letterboxes Germany Horizont Flyers
    German Ministry of Justice rejects demand: No opt-in for advertising mail
    Anyone who wants to receive advertising mail should expressly agree to this: This is how Deutsche Umwelthilfe sees it and calls on the Federal Government to adopt a new legal regulation. But…
    21.06.2022
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  • Consumer Spending in May
    Consumers pull back on spending in May
    Retail spending stalled in May as consumers dealt with continuing inflation for food and other essentials and high prices at the pump.
    17.06.2022
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  • JICMail Q1 2022 Results
    JICMail Q1 2022 Results Mail volumes up to their highest level in two years
    Q1 2022 results reveal that mail volumes on the JICMail panel have reached their highest level since Q1 2020 – a clear indicator of post-pandemic advertiser confidence in the print and doordrop…
    15.06.2022
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  • Lucky Car Austria
    The Power of Print for Lucky Car Austria
    Feibra's Lucky Car customer chose a particularly eye-catching print creative – and extremely suitable for the brand as well. 😊 In addition, separate variants were printed and distributed for each…
    14.06.2022
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  • Online Shopping
    Survey reveals top customer experience technology investment
    According to “How Data is Driving Next-Generation Customer Experiences,” a new survey of 100 global customer experience executives from data governance technology provider Precisely, 96% of…
    01.06.2022
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  • RNLI Whistl Case Study
    Gold-winning print doordrop campaign for the RNLI sees a lifesaving €1.1 mio raised
    As the pandemic put a stop to fundraising, how could the RNLI boost their severely declining donations coffer? Through a strongly worded printed call to action in the form of a doordrop. Whistl’s…
    29.05.2022
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  • Print Power Marco Aarnink Print.com
    Print.com wants to increase the use of print by simplifying the process
    The gap in print production knowledge within agencies and brands is stifling the use of print. But if those marketers had access to a tool that made the whole process easier, would that make the…
    29.05.2022
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  • Incoming in-store HFSS restrictions could lead to ‘huge swings’ in category share
    Incoming in-store HFSS restrictions could lead to ‘huge swings’ in category share
    Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say…
    19.05.2022
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  • Take control of customer relationships after cookies: Your to-do list
    Take control of customer relationships after cookies: Your to-do list
    Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
    17.05.2022
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  • The cost of living crisis – how consumers are responding
    The cost of living crisis – how consumers are responding
    With 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries.
    11.05.2022
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  • Forget personalisation, it’s impossible and it doesn’t work
    Forget personalisation, it’s impossible and it doesn’t work
    True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.
    09.05.2022
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