With new examples of machine learning’s applications emerging every week, this episode sets out to define exactly what we mean by AI and machine learning, how marketers can realise its potential and the distinct applications of AI, including the many different ways it can be used by businesses,...Read more
According to the 2019 State of Consumer Loyalty study from online marketing platform Yotpo, 41% of more than 4,000 surveyed consumers are more likely to buy a holiday gift from a brand they love. Another 17% say price is important but brand matters more, while 15% cited a brand’s loyalty program...Read more
Speaking at the IGD conference last week, the brand’s chief global digital consumer and customer experience officer, Julie Bowerman explained: “FMCG can make mistakes [when] just checking the digital box.”Read more
A Shopify survey of 500 consumers indicates that personalization, unique in-store experiences, and social responsibility are all top-of-mind for many millennial consumers planning to make purchases this Black Friday/Cyber Monday weekend. Fifty-three percent of millennial respondents say a...Read more
According to SAP data, only 17% of consumers say that they do not plan to shop online this holiday season, and 67% of consumers start their holiday gift research online. However, 33% still begin their holiday gift research in-store, and 63% of shoppers are more likely to visit a physical...Read more
According to SAP data, only 17% of consumers say that they do not plan to shop online this holiday season, and 67% of consumers start their holiday gift research online. However, 33% still begin their holiday gift research in-store, and 63% of shoppers are more likely to visit a physical...Read more
ccording to the “Future of Fresh” survey from Deloitte, in the past two years, two-thirds of consumers have increased spending in the fresh food category. Over 60% of consumers spend up to 30% of their average monthly grocery budget on this category.Read more
According to 2019 global mobile commerce survey research conducted by Ipsos and commissioned by PayPal, 78% of consumers have ever used a smartphone to make a purchase or payment online. However, only 63% of retailers have a “mobile-optimized” site or app.Read more
Retailers can expect a good Black Friday weekend, but a mediocre Cyber Monday will follow as online growth continues to level off and political distractions around the globe take a bite out of leisure-time spending, according to The NPD Group Holiday 2019 Insights.Read more
Sainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about.Read more
Gen Z is less likely than millennials and Generation X to shop online, according to a report from The NPD Group. Gen Z is also ready for Black Friday — about bout one-third will start shopping on Black Friday, the highest of all generations.Read more
