Last week, our AGM in Naples signaled a pivotal transition for the letterbox marketing industry. The overarching theme was the move from a logistics-based industry to a performance-marketing…28.05.2026
What a wonderful few days for the ELMA Annual General Meeting 2026. A heartfelt thank you to all our members who joined us in Naples and contributed so openly to the discussions, insights and…28.05.2026
Tomorrow, our members will gather at the beautiful Palazzo Caracciolo for two days of insight, exchange and collaboration. This year’s programme promises a rich mix of strategic updates, member…19.05.2026
Action’s latest Q1 2026 results tell a very clear story: net sales up 14% to €4 billion, like-for-like sales up 3.6%, and 22.2 million customers visiting stores every week. The retailer has also…15.05.2026
It is becoming the engine room of ecommerce. A new study shared by Chain Store Age shows that one in four online orders is now fulfilled through a physical store and this is expected to rise to…15.05.2026
Carrefour, JCDecaux, Carmila and Unlimitail have announced a new retail media alliance in France, combining shopping malls, DOOH screens, transactional data and programmatic activation across more…14.05.2026
We are now just days away from welcoming ELMA members and partners to Palazzo Caracciolo for our 2026 Annual General Meeting. The programme ahead will cover strategic priorities, member updates,…13.05.2026
But the real story is where and how shoppers are choosing to spend. According to Worldpanel by Numerator, French consumer spending rose by 0.9% in the latest four weeks, driven by increased purchase…13.05.2026
And too often, it is still treated as “just social media.” Social media is where customers tell us what they love, what frustrates them, what influences them, and what they expect next. A recent…11.05.2026
Kesko’s Q1 performance in Finland is a good reminder of that. The retailer reported net sales growth of 7.1% to €3.03 billion, while its grocery division saw growth in sales, profit and market share…11.05.2026
Last week, ELMA reached an exciting milestone: 1,000 followers on LinkedIn. For a small organisation with a very specialised focus, this is more than just a number. It is a sign that the…11.05.2026
For years, Aldi and Lidl were often spoken about as if they were interchangeable: German roots, no-frills stores, sharp pricing, private label dominance. But the UK grocery market is showing…11.05.2026
