Brand-building consultant and author Denise Lee Yohn has released her annual Brands to Watch list — the brands that she will be keeping her eye on in the coming year. There are 26 companies on the list (one for each letter of the alphabet), with retail and restaurant brands accounting for 10 of...Read more
That’s according to a new survey by SAP SE, which found that 54% of consumers consider themselves to be socially conscious shoppers, and 63% of respondents prefer to purchase holiday gifts from brands that support specific social causes.Read more
According to a Bloomberg analysis of United Nations data, Gen Z will comprise 32% of the global population of 7.7 billion by 2019. This means retailers who have been focusing on Millennials (which comprise 31.5% of the population), should be actively working to understand this emerging group and...Read more
From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…Read more
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…Read more
Japanese powerhouse Fast Retailing is blurring the lines between online and offline shopping at the newest location of its fashion-forward, low-cost apparel brand, GU.Read more
Grocery retail is going through a significant reinvention as it continues to move into the era of the consumer. Below, Sy Fahimi, senior VP product strategy, Symphony RetailAI, provides his predictions on what retailers will be focusing on in 2019.Read more
Black Friday global e-commerce sales growth outpaced Cyber Monday’s in major markets by more than 34% according to proprietary data by eShopWorld, one of the world’s leading cross-border commerce companies.Read more
Marketers need to stop relying on segmenting people by their age and instead look at values and attitudes if they want to reach their target audience with relevant messages.Read more
Direct-to-consumer brands have claimed the headlines in 2018, credited for their ability to establish personal relationships with consumers and operate at speed compared to big businesses tied up in complex retail contracts.Read more
Dublin Zoo’s marketing team picked a quiet spot amid the noise to break some pretty important news. Proof, if ever it were needed, that loud and expensive isn’t always the effective option.Read more
