It may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men.Read more
Using Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.Read more
YouGov’s 2020 recommend rankings reveal the brands with the highest percentage of their own customers recommending them to friends or colleagues.Read more
Confidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.Read more
According to consumer survey data exclusively provided by The Manifest, 48% of respondents have searched for products with a voice-enabled device such as their phone or a smart speaker in the previous 30 days.Read more
Gillette wants to inspire young men to make a difference in its first campaign with new global ambassador and Manchester City footballer, Raheem Sterling.Read more
The NRF 2020 Vision: Retail's Big Show saw a record-breaking 40,000 attendees last month, including 16,000 retailers, 800 exhibitors and 200 sessions. While this event always features tons of new retail trends, technologies and predictions, the following three stood out as the key takeaways that...Read more
A multinational consumer survey from digital financial technology provider Wirecard reveals that large percentages of respondents have interest in using emerging technologies to streamline a variety of in-store shopping activities.Read more
According to the “State of Consumer Behavior Report 2020” from digital signage and in-store solutions provider Raydiant, 69% of respondents said a good in-store experience is either important or very important to them. More than six in 10 (62%) find store associates helpful. Read more
