CANNES LIONS, June 21, 2022: Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the…22.06.2022
Anyone who wants to receive advertising mail should expressly agree to this: This is how Deutsche Umwelthilfe sees it and calls on the Federal Government to adopt a new legal regulation. But…21.06.2022
Retail spending stalled in May as consumers dealt with continuing inflation for food and other essentials and high prices at the pump.17.06.2022
Q1 2022 results reveal that mail volumes on the JICMail panel have reached their highest level since Q1 2020 – a clear indicator of post-pandemic advertiser confidence in the print and doordrop…15.06.2022
Feibra's Lucky Car customer chose a particularly eye-catching print creative – and extremely suitable for the brand as well. 😊 In addition, separate variants were printed and distributed for each…14.06.2022
According to “How Data is Driving Next-Generation Customer Experiences,” a new survey of 100 global customer experience executives from data governance technology provider Precisely, 96% of…01.06.2022
As the pandemic put a stop to fundraising, how could the RNLI boost their severely declining donations coffer? Through a strongly worded printed call to action in the form of a doordrop. Whistl’s…29.05.2022
The gap in print production knowledge within agencies and brands is stifling the use of print. But if those marketers had access to a tool that made the whole process easier, would that make the…29.05.2022
Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say…19.05.2022
Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.17.05.2022
With 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries.11.05.2022
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.09.05.2022
