A transformative 2020 has elevated the role of the customer in monumental ways, accelerating any preexisting imperatives that ladder up to business growth.Read more
According to the ESET Global FinTech Study, 70% of consumers are shopping more online than they did before the pandemic, with 36% doing so "much more often" than before. Forty-four percent said they expected to; however, 17% expect to do less, while 32% say their habits will not change compared...Read more
That’s according to a new report from global market research company Euromonitor International which identifies the emerging trends that will define consumer behavior and influence business strategies this year. The report, “Top 10 Global Consumer Trends 2021,” noted that the COVID-19 pandemic...Read more
After a year like no other, how will consumers behave in 2021? Marketing Week spoke to a selection of Top 100 marketers to see how they are planning for the coming months. Read more
The recent Magnetic Spotlight Awards 2020 winners include the best of UK campaigns using magazine media as part of the mix. Reading the results of these multimedia cases one can only conclude that magazines are the foundation of campaign effectiveness.Read more
Newspaper brands have experienced a rollercoaster year with declining ad sales, increasing readership and for some redundancies. At the end of the year some titles show a great outlook for 2021 demonstrating the power of innovation and coping successful with changing market situations.Read more
When the pandemic hit, some media analysts warned it would speed up the decline of print magazines, predicting that more titles would fold or scrap print to focus on digital operations, while those left would continue to trim frequency. Reality has however proven to be different.Read more
As of January 1st, 2021 prospega GmbH joined the European Letterbox Marketing Association (ELMA) as its newest member. As an industry association, ELMA bundles the interests of providers of European print media distribution of weekly newspapers or door drop marketing and acts as a European...Read more
Sir Kensington’s, a Unilever brand of condiments, uses a quarterly magazine, Sandwich, to promote its products. The brand has the ambitious mission to reimagine ordinary and overlooked food with fearless integrity and charm. Knowing that it’s food that makes the biggest impact on our lives and...Read more
