Are you sick and tired of hearing about ‘killer robots’ or vague conjecture of what AI could mean for us all? Yeah, so are we. The truth is, there’s a lot of conflicting information floating around on what AI can or can’t do when it comes to marketing, and we wanted to set the record straight....Read more
Marketers need to make marketing effectiveness simpler, more accessible and more understandable if the impact of advertising and creativity is to be better understood outside the marketing department, according to BBH’s managing partner of effectiveness, Tom Roach.Read more
A resilient economy has left retailers optimistic about the sales environment moving forward, but concerns persist about keeping up with evolving consumer behaviors.Read more
According to a new survey of more than 1,000 adult consumers from enterprise software provider JDA, 24% of respondents have used a grocery delivery service for their weekly shopping trip.Read more
By 2020, 100 million consumers will shop using AR technology online and in-store, according to Gartner data. A 2018 Gartner also survey indicated that, by 2020, 46% of retailers planned to deploy either AR or VR solutions to meet customer service experience requirements. Read more
Veganism is poised for real growth in the UK grocery sector this year, but new and existing players will need to work hard to ensure they have a point of difference in a market ripe for innovation.Read more
Retailers should be well aware by now of the benefits a mobile-friendly approach can bring to your customer experience. But what about the experience of you and your team? Here are seven major areas where using mobile devices in-store can benefit your retail operations.Read more
Email remains an important channel for 91% of marketers. Despite the challenges of GDPR more than half (56%) feel positive about the impact the new laws have had on their email campaigns.Read more
This April Fools’ Day BMW is offering its lucky customers the chance to harness the power of the moon in a bid to “push the limits of electric driving”. Meanwhile, in the world of whiskey Jameson has found a new way to ensure your favourite tipple is shared – not stolen. Bottles of Jameson...Read more
Results of “Mastering The Art Of Merchandising In The Technology Age,” a survey of 143 retailers from Retail Systems Research, indicate that a significantly higher percentage of retail winners say they understand merchandising tools and techniques. The study defines “retail winners” as...Read more
Results of the third annual “Reimagining Commerce” survey of more than 4,500 online shoppers across eight countries indicate the top three capabilities/features e-commerce retailers should support are free shipping (67%), shipment tracking (61%), and information about returns (52%).Read more
According to a new survey of more than 3,000 consumers and 450 senior marketers in the U.S., U.K., and Canada, marketers (34%) are nearly twice as likely as consumers (18%) to believe brands do an excellent job delivering an exceptional customer experience. The survey was conducted by The Harris...Read more
