Giffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.Read more
Brands that are tempted to raise prices during this time of scarcity are likely to be punished by consumers afterwards, as experiments show they don’t tolerate those who take unfair advantage of market power.Read more
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.Read more
From cutting back on red meat to upcycling clothes, conscious consumerism is on the rise and it has very real implications for brands across a variety of sectors. Read more
The coronavirus outbreak provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy of the UK, says AA president Keith Weed.Read more
According to a new survey of 1,000 consumers from marketing technology and consumer engagement firm Valassis, half of respondents have reported changing their online shopping behavior during the COVID-19 (coronavirus) pandemic. This figure includes 42% who are shopping online more and 8% who are...Read more
Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis.Read more
We are in the midst of unprecedented times. Work, family, social, health, and emotional well-being have all instantaneously changed. This disruption to our entire lifestyle will most certainly change our short- and long-term behavior as consumers. Read more
Most consumers are stocking up in-store, despite health concerns and empty aisles. That’s according to a Shopkick survey, which also found that 76% of consumers are adjusting their shopping habits due to concerns about the pandemic and, that to 85% of consumers, brand names do not matter during...Read more
