Asking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.Read more
Significant generational — and gender— discrepancies exist when it comes to what type of measures consumers want to return to brick-and-mortar stores.Read more
Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.Read more
It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.Read more
Marketers have a crucial role to play in the Covid-19 crisis by helping organisations respond resiliently, continuing to communicate effectively with employees and customers and ultimately finding ways to serve society better. Read more
As traditional measures of success are being challenged by the Covid-19 crisis, brands are developing new KPIs to assess the effectiveness of their teams.Read more
Acting like a startup is never usually realistic for large corporates, but the Covid crisis now requires these companies to reassess many of their first principles.Read more
Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK went into lockdown.Read more
COVID-19 is altering consumer behaviors and many of these shifts could be permanent. Online ordering, curbside pickup and home delivery may have been growing in popularity before the coronavirus pandemic began, but they weren’t yet the norm. Read more
In early 2020, retail was predictable. Clothes were neatly stacked on shelves and displayed on mannequins, shoppers browsed in search of just the right item, and online orders came into the warehouse and awaited fulfillment. Then COVID-19 hit, and a new reality emerged. Read more
According to a survey of more than 1,000 consumers from UPS subsidiary Ware2Go, more than half (55%) of respondents say they’re purchasing from online retailers they’ve never shopped with before. Almost nine in 10 (87%) of respondents are shopping online, and 64% have replaced traditional weekly...Read more
