- New research reveals why social media users bounce off retailers’ websites, what it costs retailers, and how to stop them.30.06.2023
- With marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.14.06.2023
- JICMAIL can now reveal the findings from a major year-long study – 'The Time We Spend With Mail'. The research quantifies the amount of time consumers spend with their mail. The average piece of…07.06.2023
- There is a lot of global interest in generative AI these days. And for good reason. Generative AI is already creating countless new opportunities for retailers and consumer brands. It represents…06.06.2023
- A new survey provides a detailed look at the way consumers view the role of artificial intelligence (AI) in shopping and other areas of their lives.05.06.2023
- Q1 2023 results reveal that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a greater proportion resulted…31.05.2023
- Door drop media is one of the most commercially successful print channels, but like all print media, it’s facing increasing challenges and resistance. In Part I of our Door Drop Series, Print Power…30.05.2023
- On May 10 and 11, all ELMA members will be gathering in Budapest for our AGM in order to showcase our know-how, expertise, also latest success stories. During those 2 days of roundtable discussions,…03.05.2023
- Close to a half of shoppers (42%) consider the environmental impact while purchasing food items, according the latest data from management consulting firm Kearney's 2023 Earth Day…25.04.2023
- Despite initial signs that price rises are slowing, retailers globally are still worried about inflation dampening consumer spending, according to a survey of retail decision-makers…25.04.2023
- According to the Q1 2023 Consumer Trends Report from e-commerce platform Jungle Scout, 43% of surveyed Gen Z consumers start their online product searches on TikTok, a higher number than those…04.04.2023
- That’s according to a survey by customer-led marketing platform Optimove, which found that while 56% of consumers plan to shop for summer items in May and June, they are ready to act on related sales…31.03.2023