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Blog

  • 29/05/2020

    When you’re urging clients to keep advertising, you need to walk the walk

    Asking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.Read more

     

  • 27/05/2020

    Salesforce: COVID-19 affects shopping habits differently by age — and gender

    Significant generational — and gender— discrepancies exist when it comes to what type of measures consumers want to return to brick-and-mortar stores.Read more

     

  • 26/05/2020

    Safety first: How Covid-19 is transforming customer journeys

    Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.Read more

     

  • 22/05/2020

    Marketers need journalism to survive so let’s fix the print model

    It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.Read more

     

  • 19/05/2020

    How brands should lead through change, during and after coronavirus

    Marketers have a crucial role to play in the Covid-19 crisis by helping organisations respond resiliently, continuing to communicate effectively with employees and customers and ultimately finding ways to serve society better.  Read more

     

  • 19/05/2020

    Measure for measure: How lockdown has changed marketing KPIs

    As traditional measures of success are being challenged by the Covid-19 crisis, brands are developing new KPIs to assess the effectiveness of their teams.Read more

     

  • 18/05/2020

    Coronavirus offers big brands the chance to think like a ‘re-startup’

    Acting like a startup is never usually realistic for large corporates, but the Covid crisis now requires these companies to reassess many of their first principles.Read more

     

  • 18/05/2020

    Food and government ad spending soars as travel and entertainment plummets

    Advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers during the month the UK went into lockdown.Read more

     

  • 15/05/2020

    Expert Analysis: Retailers Embrace a Brave New Industry

    COVID-19 is altering consumer behaviors and many of these shifts could be permanent. Online ordering, curbside pickup and home delivery may have been growing in popularity before the coronavirus pandemic began, but they weren’t yet the norm. Read more

     

  • 14/05/2020

    Survey: Retailers have difficulty harnessing customer data

    Consumer data is readily available to retailers, but delivering a high-quality customer experience is still challenging.Read more

     

  • 14/05/2020

    Expert Insight: The ‘New Next’ for Retail

    In early 2020, retail was predictable. Clothes were neatly stacked on shelves and displayed on mannequins, shoppers browsed in search of just the right item, and online orders came into the warehouse and awaited fulfillment. Then COVID-19 hit, and a new reality emerged. Read more

     

  • 13/05/2020

    Survey: Online shopping, customer concerns rise during pandemic

    According to a survey of more than 1,000 consumers from UPS subsidiary Ware2Go, more than half (55%) of respondents say they’re purchasing from online retailers they’ve never shopped with before. Almost nine in 10 (87%) of respondents are shopping online, and 64% have replaced traditional weekly...Read more

     

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