• 12/02/2020

    How the Royal Observatory reached a global audience with a ‘miniscule’ budget

    Using Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.Read more

     

  • 12/02/2020

    Monzo and MoneySavingExpert top ranking of most recommended brands

    YouGov’s 2020 recommend rankings reveal the brands with the highest percentage of their own customers recommending them to friends or colleagues.Read more

     

  • 11/02/2020

    Why it is time for marketers to change the conversation around confidence

    Confidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.Read more

     

  • 11/02/2020

    These products are most popular for voice search

    According to consumer survey data exclusively provided by The Manifest, 48% of respondents have searched for products with a voice-enabled device such as their phone or a smart speaker in the previous 30 days.Read more

     

  • 10/02/2020

    Gillette uses football to promote ‘positive versions of masculinity’

    Gillette wants to inspire young men to make a difference in its first campaign with new global ambassador and Manchester City footballer, Raheem Sterling.Read more

     

  • 10/02/2020

    Three Standout Trends from NRF 2020

    The NRF 2020 Vision: Retail's Big Show saw a record-breaking 40,000 attendees last month, including 16,000 retailers, 800 exhibitors and 200 sessions. While this event always features tons of new retail trends, technologies and predictions, the following three stood out as the key takeaways that...Read more

     

  • 07/02/2020

    Survey: Shoppers are ready for leading-edge store tech

    A multinational consumer survey from digital financial technology provider Wirecard reveals that large percentages of respondents have interest in using emerging technologies to streamline a variety of in-store shopping activities.Read more

     

  • 07/02/2020

    Survey reveals what matters most to in-store shoppers

    According to the “State of Consumer Behavior Report 2020” from digital signage and in-store solutions provider Raydiant, 69% of respondents said a good in-store experience is either important or very important to them. More than six in 10 (62%) find store associates helpful. Read more

     

  • 05/02/2020

    Starbucks improves customer experience with AI

    Starbucks Corp. is seeing a number of benefits from deploying artificial intelligence (AI)-equipped hardware and analytics. Read more

     

  • 05/02/2020

    A marketer’s guide to achieving the ‘total customer experience’ in 2020

    Understanding consumers and personalising every touchpoint will make the difference between success and failure for brands in 2020.Read more

     

  • 04/02/2020

    First Look: Staples launching new retail concept

    Staples is thinking outside the office with a reimagined store format that spotlights coworking, podcasting and community event spaces.Read more

     

  • 04/02/2020

    Brands urged to do more to prove their social contribution

    With trust set to dominate the advertising agenda for yet another year, the onus is on marketers to demonstrate their commitment to doing responsible marketing and give reason to believe their motives are genuine and go beyond commercial gain. Read more