- For the sixth year in a row pre-Christmas discounts have risen.15.12.2016
- John Lewis’s sales fell last week as Black Friday impacts the “shape of trade” over Christmas and shoppers leave their spending to the last minute.14.12.2016
- Aldi and Iceland reap the benefit of high-end push as shoppers spend 13% more on premium supermarket own labels.14.12.2016
- As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.13.12.2016
- Despite the growing importance of mobile, almost half of mobile users claim not to have seen a single Christmas ad.13.12.2016
- Coop Italia, Italy’s largest supermarket chain, has collaborated with Accenture to reinvent the customer experience in grocery shopping with the opening of its Supermarket of the Future store.12.12.2016
- The UK grocery market is set to experience 1.2% growth over the Christmas period, with shoppers spending £20.6bn, according to forecast figures from IGD12.12.2016
- Just 27% of marketers say their mobile marketing campaigns are profitable, while 67% say they simply can’t measure ROI, according to a new report, but are marketers doing all they can to overcome the…09.12.2016
- Marketers are failing to make use of all the data available to them and turn it into actionable insights, according to new research.09.12.2016
- Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part two we look at why zero-based budgeting will become the new normal, TV’s comeback and…08.12.2016
- When it comes to personalisation brands need to make the choice between using cookies or hard data, and whether to target individuals or devices, but what offers the best return on…08.12.2016
- As new research shows British consumers are among the least likely to have their shopping decisions influenced by a loyalty scheme, brands are warned that loyalty now is about more than discounts and…07.12.2016