- Marketers are failing to make use of all the data available to them and turn it into actionable insights, according to new research.09.12.2016
- Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part two we look at why zero-based budgeting will become the new normal, TV’s comeback and…08.12.2016
- When it comes to personalisation brands need to make the choice between using cookies or hard data, and whether to target individuals or devices, but what offers the best return on…08.12.2016
- As new research shows British consumers are among the least likely to have their shopping decisions influenced by a loyalty scheme, brands are warned that loyalty now is about more than discounts and…07.12.2016
- Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.07.12.2016
- Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.06.12.2016
- Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.06.12.2016
- As brands including Kellogg’s, Lego and John Lewis are drawn into highly contentious political debates, Marketing Week considers the challenges facing brands in a turbulent era.05.12.2016
- The discounter is focusing on “great value and great products” rather than an emotional message this Christmas as it launches its first festive ad.05.12.2016
- The frozen foods discounter says it made a conscious decision to delay its Christmas ad after customers said the festivities were starting too early.02.12.2016
- The convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.02.12.2016
- 2016 saw the launch of a huge number of marketing campaigns from brands big and small. But who made our list of the best?01.12.2016