- New data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.23.11.2016
- Tesco CEO Dave Lewis says his marketing background has helped the supermarket focus on customers and turn around sales.23.11.2016
- As Royal Mail MarketReach launches its Insight Engine, a tool designed to help marketers plan an effective campaign, Marketing Week shares four infographic galleries that show how direct mail can…22.11.2016
- Procter & Gamble has cut its agency roster by 50% over the past three years from around 6,000 to 3,000 in a bid to increase its marketing productivity.22.11.2016
- The German discounter wants the Twitter-based initiative to put “control back into the hands of consumers”.21.11.2016
- The fast food giant is placing its bets on a vintage wooden doll this Christmas.21.11.2016
- McDonald’s is shifting its customer experience to keep up with digital disruptors like Uber and Airbnb.18.11.2016
- Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.18.11.2016
- From John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.17.11.2016
- Rigid strategies that do not focus on the future, restructures that fail to overcome silos and staff who are not empowered are hindering businesses joining up to deliver differentiated customer…17.11.2016
- Both discount retailers are growing at their slowest rate since 2011, though still significantly faster than the overall market.16.11.2016
- Outdoor advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning.16.11.2016