- As more brands turn to real-life people and situations in ads to connect with consumers, Marketing Week studies the emotional responses these ads elicit in comparison to big budget campaigns.11.11.2016
- On average, UK shoppers will conduct their Christmas grocery shopping on Monday 19 December this year, according to findings released by Tableau Software, a global leader in visual analytics…11.11.2016
- With a noticeably lighter creative than last year’s Man on the Moon, John Lewis’s headline Christmas ad features a merry band of bouncing animals.10.11.2016
- With Donald Trump winning the race to the White House, what does it mean for business and brands?10.11.2016
- Tesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.09.11.2016
- With a high-octane Christmas ad featuring ice-skating yetis, Argos wants to avoid the sentimental approach of its rivals.09.11.2016
- Brands don’t realise the depth of insight available on social media, and that social platforms are a window onto purchase behaviour as well as what people like to talk about.08.11.2016
- The German discounter’s Christmas campaign stars a cartoon carrot called Kevin.08.11.2016
- With a Christmas campaign focusing on its in-store food-making abilities, Morrisons wants to avoid “isolated” advertising.07.11.2016
- As its fashion sales continue to plummet, M&S says the approach to fixing general merchandise will be about avoiding age stereotypes and prioritising data-based marketing.07.11.2016
- The retail brand is hoping its lighter ‘Get It Right’ Christmas campaign will achieve standout amid rival’s “sentimental” efforts.04.11.2016
- Senior marketers from Unilever and Sport England have urged brands to take more risks and nurture creativity.04.11.2016