- Brands need to get a grip on their direct marketing or risk being deleted by ‘overwhelmed’ consumers.10.10.2016
- Marketers and creatives lack a post-Brexit plan, BBC Worldwide CEO Tim Davie has claimed during a Festival of Marketing debate that also featured FA CEO Martin Glenn and former culture minister Ed…07.10.2016
- The European Letterbox Marketing Association (ELMA) announced the recipient of the International Award for the Best Doordrop Media Campaign at the 2nd DDM Congress, held at the ParkInn Hotel, in…07.10.2016
- To stay ahead of the competition, retailers must communicate weekly offers to drive shop traffic, whilst creating brand awareness and foster loyalty amongst new customers. This is a tall order for…07.10.2016
- Aldo is trialling in-store technology that aims to merge the customer’s ecommerce and retail experience, as the brand says “the days of customers walking around a shopping centre for six hours”…06.10.2016
- M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity.06.10.2016
- Despite half-year sales rising by 0.6% in the UK, chief executive Dave Lewis admits Tesco’s above the line advertising “still has lots of opportunities” to improve.05.10.2016
- Restaurant chain wins over Deliveroo, Facebook, Lidl and Snapchat, while Virgin Media CMO Kerris Bright wins Marketer of the Year award.05.10.2016
- Facebook has launched ‘Marketplace’, which allows users to buy and sell items from their local communities.04.10.2016
- Britvic says brands should take a local approach when it comes to charity initiatives, as consumers sometimes “struggle to get a handle on” international campaigns and see their benefits.04.10.2016
- Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.03.10.2016
- Hungryhouse has introduced a new slogan and Gogglebox-inspired campaign in a bid to steal customers from rivals such as Just Eat and Deliveroo.03.10.2016