- Unilever is shifting strategy for its new sustainability campaign, putting the focus on its brands and how they are working towards building a “brighter future” rather than its corporate brand.01.09.2016
- The closure of BHS, constant sales and empty store units make for a depressing picture of UK high streets but Christmas presents an opportunity to get consumers into stores and capture their…01.09.2016
- British consumers showed a renewed hunger to make big purchases in August as Brexit fears started to ease.31.08.2016
- New research suggests marketers are at risk of alienating consumers if they mistime their Christmas messaging so using real-time behavioural data to target at key shopping times is crucial.31.08.2016
- Amazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.31.08.2016
- ECI Partners’ 2016 Growth Survey, the only annual survey in the UK focused solely on high growth companies, reveals today that Britain’s vote to leave the European Union has hit sentiment across the…30.08.2016
- Are brands regretting devoting too much marketing budget to digital channels, as Sir Martin Sorrell suggests? That depends on whether they’re investing strategically to achieve objectives or…30.08.2016
- Convenience stores stand to benefit the most from a greying population. That’s according to new report from Fung Global Retail & Technology which looks at the impact of the growing 65-and-over…30.08.2016
- Ahold Delhaize on Thursday shared Ahold’s Q2 and half-year report for the period ended July 24, including Delhaize Group’s Q2 and half-year results for the period ended June 30 as an appendix.30.08.2016
- As Sainsbury’s switches its advertising agency after nearly 40 years, new data suggests the big four supermarkets are suffering by prioritising Christmas, rather than brand building all year round.26.08.2016
- L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumer’ daily lives.26.08.2016
- Coca-Cola’s UK marketing boss Bobby Brittain has left the business after more than 12 years at the soft drinks brand.26.08.2016