- As Thomson prepares to rebrand to TUI in the UK over the next 18 months, the travel company is hoping to make a break with the past by scrapping travel brochures and instead looking to provide…15.07.2016
- The two international companies announced their intent to combine forces back in June 20115. The merger is set for completion at the end of July, pending final approval by the Federal Trade…15.07.2016
- Despite increased pessimism among marketers following the Brexit vote and Bellwether predicting a fall in ad spend for 2016 and 2017, the IPA stresses marketers need to remain optimistic.14.07.2016
- The $11 billion purchase of Belgium-based supermarket operator Delhaize Group by Netherlands-based grocery conglomerate Ahold is coming closer.14.07.2016
- Many loyalty schemes are failing to understand the distinction between implicit and explicit drivers and the emotional needs of consumers, but behavioural data can put brands on the right path.13.07.2016
- Following Sainsbury’s acquisition of Argos, Ebay says it is open to putting pop-up or click and collect experiences within the supermarket’s 1,200-store estate.13.07.2016
- As Newsworks releases new research today (July 13) that claims adding print newspapers to a multi-channel marketing campaign can boost ROI threefold, the newspaper industry has been encouraged to…13.07.2016
- The smartphone is an essential part of modern life for busy families and brands can utilise this when devising and running direct mail campaigns.11.07.2016
- MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand…11.07.2016
- Consumer confidence has nosedived as a result of the UK’s decision to leave the EU, with the GfK’s headline consumer index score hitting a 21-year low.08.07.2016
- Boosted by the arrival of the Crossrail, London’s iconic Oxford Street is targeting an additional £1bn in sales by 2020 as it repositions its brand to focus on exclusive partnerships and ‘moments’…08.07.2016
- Less than half of UK marketers are confident about their company’s use of data compared to competitors but that could change as the prevalence of chief marketing technologists is on the…07.07.2016