- MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand…11.07.2016
- Consumer confidence has nosedived as a result of the UK’s decision to leave the EU, with the GfK’s headline consumer index score hitting a 21-year low.08.07.2016
- Boosted by the arrival of the Crossrail, London’s iconic Oxford Street is targeting an additional £1bn in sales by 2020 as it repositions its brand to focus on exclusive partnerships and ‘moments’…08.07.2016
- Less than half of UK marketers are confident about their company’s use of data compared to competitors but that could change as the prevalence of chief marketing technologists is on the…07.07.2016
- Marks and Spencer saw its like-for-like general merchandise sales fall 8.9% for the 13 weeks to 2 July, with its chief executive Steve Rowe blaming a “weakened consumer confidence in the run up to…07.07.2016
- Brands targeting young consumers must reflect their growing concerns around security in order to connect emotionally, new research has found.06.07.2016
- Overall shop prices reported deflation of 2.0% in June, deepening from the 1.8% decline in May. This is lower than the 12-month average of -1.8%, according to the June BRC-Nielsen Shop Price…06.07.2016
- Business confidence has fallen following Britain’s vote to leave the EU as new anxieties over how it will impact the exports market emerge.05.07.2016
- Having ditched its traditional websites in favour of the Tumblr platform six months ago, Nescafe says the move has not only “grabbed people’s attention” but also boosted sales.05.07.2016
- People who are in a relationship and have moved in together provide marketers with somewhat of a conundrum. Marketing Week looks at how brands can better target this broad life stage.04.07.2016
- Lidl’s marketing director on the next chapter for Lidl Surprises and turning doubters into advocatesWith the latest ‘Lidl Surprises’ campaign aiming to convince doubters of the quality of the discounter’s meat, Lidl UK’s marketing director Claire Farrant says its past success means the brand’s…04.07.2016
- All product categories evoke mental cues that make some brands more memorable than others, but what makes them stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds…01.07.2016