- Young adults who share accommodation but are not related or in a relationship are a tricky group for marketers to reach, which is why unaddressed mail can be very influential.27.06.2016
- Shock has arrived on the back of the UK’s historic vote to leave the European Union and Prime Minister David Cameron’s decision to resign. This shock has resulted in a “Black Friday” effect in…27.06.2016
- With the UK voting to exit the European Union, the marketing industry has reacted with both shock and intrigue.24.06.2016
- There is a clear gap between how marketers think consumers view data and their true feelings, which if not addressed ahead of the introduction of the new data law in 2018 could be bad for business.24.06.2016
- Having posted its second consecutive quarter of sales growth today (June 23), Tesco chief executive Dave Lewis revealed that although he is satisfied with the progress of the supermarket giant’s TV…23.06.2016
- Shrinking marketing budgets and the use of short-term metrics to measure success have resulted in a sharp drop in creativity, according to the latest IPA report ‘Selling…23.06.2016
- Supermarket chain Aldi has enjoyed a long run of success in the UK thanks in large part to the strength and skill of its marketing team. Marketing director Adam Zavalis outlines the key to its set-up…22.06.2016
- Unilever admits marketing industry has been gripped by “inertia” in how it portrays men, women and families and is still succumbing to outdated stereotypes that are negatively impacting both…22.06.2016
- From getting closer to customers to driving innovation, the business case for bringing women into the boardroom is becoming stronger than ever. The next in Marketing Week’s diversity series explore…21.06.2016
- M&S says native advertising has “changed its business model” and hopes to use it strategically to revive its struggling fashion division.21.06.2016
- For young adults living at home with their parents, receiving mail in the post is a novelty in a world where most of their communication is digital, reports Steve Hemsley.20.06.2016
- Nassar Hussain, managing director Europe and Africa at SOTI, looks at how the retail landscape has changed, why in-store technology has become stagnant and what approaches retailers must change…20.06.2016