- Many marketers feel “unprepared” for the newly passed EU General Data Protection Regulation (GDPR) and believe senior management must take responsibility to ensure their business is ready to adapt,…17.06.2016
- Data leads thinking, planning and budget allocation in a digital world but how can brands ensure they are getting a true measure of success across platforms, channels and devices?17.06.2016
- Remain campaigners argue Brexit would be an ‘isolationist’ move that would undermine Britain’s standing in the world, but the Leave campaign claim it would be a ‘galvanising’ moment for the country.16.06.2016
- Leaving the EU could create a two-tier system between British consumer protection laws and those on the continent, posing new barriers to trade.16.06.2016
- The UK food and grocery market is forecast to grow by 10% between now and 2021, giving it a value of £197bn, according to the latest forecasts from IGD.16.06.2016
- Britvic has launched an ‘incubator company’ in a bid to target health-conscious adults with new premium soft drinks, moving away from “big bucks advertising” in favour of a grass-roots approach.15.06.2016
- Many marketers feel uninformed and ill-prepared for a potential fall-out from this month’s EU referendum, new research says.15.06.2016
- Asda’s CEO Andy Clarke is standing down to make way for the boss of parent company Walmart’s China operations as it looks to turn around declining sales and consumer perceptions of the brand.14.06.2016
- Kevin Jenkins, UK & Ireland managing director Visa Europe, said: “Following a strong run in the first four months of the year, it seems that consumer spending growth has finally caught…14.06.2016
- Despite all the hype surrounding mobile commerce, good old-fashioned desktops and laptops are still in style when it comes to making digital purchases.14.06.2016
- Paper mailshots remain a resounding success, and the international numbers corroborate this long-known fact. That said, the purpose of letterbox marketing has changed: people go online after reading…13.06.2016
- E-commerce delivery expert Fastlane International says the grocery industry is significantly underestimating the impact of Amazon Fresh in the UK, and Walmart’s Uber tie-up10.06.2016