Asda is celebrating 50 years in the UK with a new brand campaign that brings back the supermarket’s infamous ‘pocket tap’ and introduces the ‘Save Money. Live Better’ strapline for the first timeRead more
The former FTSE 100 boss spoke to Marketing Week at an event held by The Marketing Society, telling us how good marketing drives the “rhythm” of a business, why every company board should have a CMO, and why marketing and digital will provide the leaders of the future.Read more
Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation.Read more
Up to 15% of UK consumers are actively blocking online ads through programmes such as AdBlock according to a new report, suggesting marketers need to do more to ensure their ads aren’t ‘disruptive’ or ‘annoying’.Read more
The Cannes Lions Festival might seem like one giant party for the marketing industry but from how brands are using data to be more creative to why diversity in the people behind the creative is so important there was also plenty for marketers to take back to their teams.Read more
Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014 according to new research commissioned by the Internet Advertising Bureau (IAB) and will soar to 80% in three years’ time.Read more
The future of marketing is on its way. Are you prepared? Digitilization causes markets and business models to change rapidly. Google now manufactures cars and robots and last year Amazon presented its own ‘predictive shipping’: i.e they send you the book before you have even ordered it.Read more
We are on the precipice of a golden age in marketing because of the way we can reach people. We need to seize it”, according to Marc Pritchard, P&G’s chief brand officer.Read more
From Spotify deciding what it will be when it grows up to how Unilever and Vice are using content to deliver relevant marketing to consumers, here’s the three big trends to come out of Cannes day 2.Read more
Brands targeting consumers via social media need to identify ‘super influencers’ and turn those who share content into brand promoters, as research revealed at Cannes Lions today (24 June) shows that UK users are less likely to interact with a brand than those in emerging markets.Read more
Speaking on a panel hosted by The Economist at Cannes Lions today (22 June), along with Mars CMO Bruce McColl and Nestle’s global head of digital and social media Pete Blackshaw, Jonathan Mildenhall fired up the debate into the battle between data and creativity and why it rests on talent and...Read more
