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Blog

  • 15/09/2015

    Are the supermarkets afraid of advertising?

    Tesco and Morrisons are distancing themselves from more big TV ad campaigns, instead talking up improving the in-store experience as the best way to rebuild their faltering brands.Read more

     

  • 14/09/2015

    Six spectacular social media campaigns and their results

    The deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations.Read more

     

  • 14/09/2015

    Why brands should put telling truths at the heart of their marketing

    Whether you’re a challenger brand or facing a cynical British public, truthful messaging should always be at the heart of your customer communications, according to marketers from Macmillan, TSB and EDF.Read more

     

  • 11/09/2015

    How to train your teams in multichannel marketing

    Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using specialist information sources and learning on the job.Read more

     

  • 11/09/2015

    Improving the shopping experience is more important than advertising, says Morrisons boss

    Morrisons will continue to focus on improving the in-store shopping experience rather than investing in pricey above the line campaigns according to the supermarket’s chief executive David Potts.Read more

     

  • 10/09/2015

    Waitrose MD Mark Price says ‘Pick Your Own’ is ‘stealing customers’ from the big four

    Waitrose claims its personalised discount scheme ‘Pick Your Own’ is helping it “steal” customers from the big four supermarkets and preventing Waitrose customers from going to Aldi and Lidl, as its like-for-like sales fell 1.3% for the half year ending 1 August.Read more

     

  • 10/09/2015

    Knowledge is power for customers’ top 100 brands

    Brands that offer tailored support and advice triumph in KPMG Nunwood’s customer experience ranking.Read more

     

  • 09/09/2015

    Marketing isn’t a tool we’re using to rebuild our brand’ admits Tesco’s CMO Michelle McEttrick

    Tesco’s new CMO Michelle McEttrick says her key insight to marketing is “You can’t advertise your way out of problems you’ve behaved your way into” and that the supermarket giant is adopting a back to basics approach to rebuild its brand.Read more

     

  • 09/09/2015

    How Lidl will use Mumsnet partnership to build trust in its brand

    Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter .Read more

     

  • 03/09/2015

    Programmatic to account for more than half of display advertising this year

    As the debate on combining creativity and programmatic rages on, British marketers are expected to triple their spending on digital display advertising in 2015, with programmatic accounting for more than half of that, according to new research by eMarketer.Read more

     

  • 03/09/2015

    Christmas sales are about more than the best TV ads

    John Lewis’s ‘Monty the penguin’ Christmas ad took all the plaudits last year but in 2015 brands will need to take an integrated approach and choose the right mix of tactics, as well as preparing for the sales peaks of Black Friday and Cyber Monday.Read more

     

  • 03/09/2015

    The M&S brand should be the first port of call for the younger generation’ says its marketing chief

    As Marks and Spencer launches the brand new ‘The Art of’ campaign today (September 2nd) to promote its fashion credentials across men’s, women’s and children’s clothing, its executive director of marketing Patrick Bousquet-Chavanne says brand momentum is now at a “seven-year high” and that it is...Read more

     

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