- Cadbury is putting £6m behind a marketing campaign for its ‘singles’ brands including Crunchie, Twirl and Wispa as it looks to turn around a market in long-term decline.16.05.2016
- Aldi, Lidl and Direct Line walked away with the top honours at this year’s Marketing Week Awards as the great and the good of the marketing world gathered in London to celebrate the industry.16.05.2016
- Having chalked up a second straight quarter of sales growth, Morrisons’ chief executive David Potts claims its new ‘Morrisons Makes It’ ad campaign is not only driving brand loyalty but…06.05.2016
- UK brands can learn a lot from their American cousins in how to offer great customer experiences, according to new research, which suggests investment in resolving customer complaints and…06.05.2016
- Gaining loyalty from customers is no longer a matter of simply investing in a card-based scheme, instead brands are using data to reward the right behaviour.05.05.2016
- Sainsbury’s boss Mike Coupe insists that the supermarket’s quality message is not getting lost despite an industry-wide focus on price.05.05.2016
- As part of Florette’s ongoing marketing strategy to reach consumers at the point of purchase, the leading salad brand is launching an exciting new on-pack promotion with the well-known print…03.05.2016
- Spar UK is launching an exciting new broadband radio service for retailers, in a move to drive sales and create an enjoyable atmosphere in store for both customers and staff.03.05.2016
- While out-of-home advertising can have an impact on long-term metrics like brand awareness, new research finds it can also trigger short-term consumer behaviour and drive new customers to…02.05.2016
- With ISBA yesterday (28 April) announcing a new contract designed to create more transparency for advertisers negotiating with media agencies – the first time in more than a decade it has taken such…02.05.2016
- Consumer confidence levels have plunged into negative territory for the first time in 15 months, according to the latest GfK Consumer Confidence Index, as consumers make less major purchases and…29.04.2016
- Smartphone usage is at an all time high but how can brands measure the effectiveness of mobile activity to ensure they are getting value for money?29.04.2016