- Struggling supermarket Asda has reported a 5.7% fall in like-for-like sales for the 13 weeks to 30 March, with its parent Walmart bemoaning the “fierce” nature of UK retail.19.05.2016
- AppDynamics, an application intelligence leader powering enterprise digital transformation, has announced that supermarket chain Waitrose has deployed the AppDynamics…19.05.2016
- UK department stores are failing to introduce omnichannel experiences at a pace that keeps up with consumer demand, new research finds, meaning they lag behind their US counterparts.18.05.2016
- Procter & Gamble’s Northern European brand director Roisin Donnelly believes marketers are allowing themselves to be distracted by new digital platforms and are using “technology for technology’s…18.05.2016
- The DM Trust, created from the merger of the IDM Trust and Direct Marketing Foundation, is offer brands and agencies the chance to benefit from funds aimed at raising the standards of the direct…16.05.2016
- Cadbury is putting £6m behind a marketing campaign for its ‘singles’ brands including Crunchie, Twirl and Wispa as it looks to turn around a market in long-term decline.16.05.2016
- Aldi, Lidl and Direct Line walked away with the top honours at this year’s Marketing Week Awards as the great and the good of the marketing world gathered in London to celebrate the industry.16.05.2016
- Having chalked up a second straight quarter of sales growth, Morrisons’ chief executive David Potts claims its new ‘Morrisons Makes It’ ad campaign is not only driving brand loyalty but…06.05.2016
- UK brands can learn a lot from their American cousins in how to offer great customer experiences, according to new research, which suggests investment in resolving customer complaints and…06.05.2016
- Gaining loyalty from customers is no longer a matter of simply investing in a card-based scheme, instead brands are using data to reward the right behaviour.05.05.2016
- Sainsbury’s boss Mike Coupe insists that the supermarket’s quality message is not getting lost despite an industry-wide focus on price.05.05.2016
- As part of Florette’s ongoing marketing strategy to reach consumers at the point of purchase, the leading salad brand is launching an exciting new on-pack promotion with the well-known print…03.05.2016