Persil is hoping to bring about behavioural change by encouraging parents to “get out and get dirty with their children” as it evolves its ‘Dirt is good’ marketing strategy to focus on…
- Procter & Gamble, Unilever, Walmart and CVS Health were among this year winners of Effie awards which recognize excellence in shopper marketing.22.03.2016
- Sainsbury’s has made a bid of close to £1.4bn for Argos owner Home Retail Group as it looks to create a “leading food and non-food retailer of choice for customers”.21.03.2016
- A data management platform is increasingly necessary for brands as the volume and variety of consumers’ interactions with them grows, but how do marketers make sure their DMP doesn’t start managing…21.03.2016
- Having recently returned to sales growth for the first time in four years, Morrisons’ head of marketing Andy Atkinson says the supermarket’s marketing is back on track after it embarked on the…18.03.2016
- Predictive analytics is giving brands the capability to automate marketing responses in any given customer scenario, but it requires fundamental shifts in companies’ attitudes to technology and the…18.03.2016
- Discounter Lidl is stepping up efforts to position itself as a conventional UK grocer with the launch of ‘My Lidl’ – a new online loyalty community for its shoppers.17.03.2016
- Retail CFOs are bullish on online sales growth, but they are focusing fewer dollars on building out their online presence in 2016 as they look instead to enhance the in-store experience in response…17.03.2016
- Sainsbury’s chief executive Mike Coupe has expressed doubts to whether Aldi and Lidl can maintain their marketing leading edge on low prices.16.03.2016
- Asda has suffered a consistent decline in sales over the past 18 months, but CEO Andy Clarke is not interested in quick wins as he admits “the market has fundamentally restructured”. Instead the…16.03.2016
- Waitrose is preparing to roll out a mobile self-scan trial that allows customers to scan products on their mobile device and could eventually allow the full shopping experience to be done on mobile…16.03.2016
- As the notion of channel conflict subsides, consumer packaged goods companies who don’t elevate their digital game are playing to lose and a new study from a two industry leaders shows just how much.16.03.2016