Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015. In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.Read more
Harrison-Church, who is currently category business unit director at Premier Foods and formerly of Sainsbury’s and Unilever, will replace departing marketing director Chris McDonoughRead more
Birds Eye is looking to make meal times more exciting and stand out as a brand for all occasions with a tie to ITV and food blogger Katie Bryson.Read more
Despite weaker than expected fourth quarter and full-year sales, Unilever appears to be getting more for its marketing money after increasing its share of advertising spend while maintaining brand and marketing investmentRead more
While marketing budgets have increased for the ninth successive quarter with average growth rates reaching record levels, they are growing at a slower rate according to the latest Bellwether Report.Read more
The communications director for Britain’s best-loved retail brand – and former business partner of ‘queen of shops’ Mary Portas – tells us why being guardian of John Lewis’s reputation is a heavy responsibility, and how it will prioritise omnichannel innovation in 2015.Read more
The rise and rise of Aldi and Lidl in the grocery industry has been underlined by their ascension to the top of YouGov’s BrandIndex rankings in 2014.Read more
Three quarters of marketing strategies and ad campaigns underperformed last year because marketers focused on “how to say it” over “what to say”, applied “fluffy” engagement KPIs and misused data, according to Fournaise Marketing Group.Read more
Tesco is looking to offload Dunnhumby, the data company behind Clubcard, but that doesn’t mean the loyalty progamme will be any less important to the supermarket in the future.Read more
With mobile gaming soon to take over from consoles, brands have an opportunity to use the channel to raise brand awareness and engage with existing and new audiences, but the offering has to be right – games aligned with a brand’s core purpose are most likely to succeed.Read more
Tesco CEO Dave Lewis says the supermarket must focus on rebuilding trust and transparency in the Tesco brand as he looks to kickstart the supermarket’s turnaround by proving he is listening to customers with a round of price cuts but says unprofitable stores will shut and there will be job...Read more
