- UK consumer confidence has fallen for the first time since 2013, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions.02.02.2016
- Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.01.02.2016
- The under-20s are the least loyal consumers and quickly lose interest in brands. We reveal what marketers are doing to engage with this tricky bunch.01.02.2016
- This year’s NRF Annual Convention and EXPO certainly lived up to its moniker ‘Retail’s BIG Show’. With more than 33,500 attendees and hundreds of sessions and exhibits, its pedigree as a unique ‘one-…01.02.2016
- Retail sales growth was broadly steady over the year to January, beating retailers’ expectations for a slight slowdown, according to the CBI’s latest monthly Distributive Trends Survey.01.02.2016
- Consumer spending among British shoppers has started the new year on a positive note despite adverse news reports around falling stock markets and the potential threat of terrorism, according to new…29.01.2016
- Healthier offerings, products with strong provenance and convenient food options that incorporate consumers into the cooking process have topped the list of the most innovative items in the consumer…29.01.2016
- Tesco has become the first brand to take up one of Twitter’s Promoted Moments ads in the UK market with a #FeelGoodCookbook campaign, as Twitter looks to boost its creative credentials and convince…28.01.2016
- Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers…28.01.2016
- Conservative spending behaviors that made 2015 a challenging year for consumer packaged goods companies will remain intact for 2016, according to IRI, but there will be pockets of growth available to…27.01.2016
- esearch released today has revealed that consumers felt positive towards the UK’s supermarkets last year: two in five (41%) people say that the number one improvement to grocery retail in 2015 was ‘…27.01.2016
- Flora is launching a brand repositioning campaign which focuses on the brand’s health credentials while also introducing a new diary-free variant in response to the increasing demand for ‘free from’…26.01.2016