- From bespoke pieces of direct mail to customer magazines created for the individual, personalisation is the next big thing in print marketing. Are you ready to get closer to your customer?21.01.2016
- Sir Martin Sorrell's recent comments about the 'engagement' virtues of traditional media have helped re-ignite a debate about the merits of print as an advertising medium. But just how significant…21.01.2016
- As Coca-Cola launches its first global marketing campaign in more than a decade with a new strapline, ‘Taste The Feeling’, its CMO Marcos de Quinto reflects on why now is the right time to take the ‘…20.01.2016
- When providing the BDO retail IPO outlook for 2015 at the beginning of this year, we asked: Will consumer businesses face a potential Alibaba hangover in 2015?20.01.2016
- Average business property prices in all sectors once again increased in 2015 according to Business Outlook 2016 – the annual state of the markets report from property specialists Christie & Co.20.01.2016
- Unilever’s marketers will now have to adopt ‘zero-based budgeting’ – meaning that they will have to justify spending on all new brand activity rather than budgets being based on the previous year’s…19.01.2016
- Despite analysts roundly predicting Christmas woes for each of the major supermarkets, Sainsbury’s, Tesco and Morrisons have all performed ahead of City expectations. But if the ‘big four’ are…19.01.2016
- The latest supermarket share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 3 January, show a strong uplift for the Irish grocery market. Shoppers relaxed their…19.01.2016
- Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.18.01.2016
- Homebase has been a mainstay of the UK retail landscape for almost 40 years but it could soon disappear if owner Home Retail Group sells to Australian company Wesfarmers.18.01.2016
- It was a big season for online retailers. From November through December 2015, the final sales tally exceeded $83 Billion (12.7% more than the year before). Cyber Monday alone ended up being the…18.01.2016
- In pursuit of its altruistic mission of creating a better everyday life for people, Ikea’s efforts go beyond selling opening price point home goods in cavernous stores.15.01.2016