- According to the 11th annual ForeSee Experience Index (FXI) 2015 Retail Edition, which analyzed consumer surveys from retailers including Amazon.com, Apple, Best Buy, Costco, CVS, Dell, Etsy, Gap,…17.12.2015
- To help readers prepare themselves for next year, we have compiled our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months. We’ll be adding to it throughout the week.…14.12.2015
- From its ‘one brand’ strategy to lower calorie products, the soft drinks company is determined to keep up with changing consumer behaviour.14.12.2015
- The demise of physical stores has become a familiar narrative during the holiday season, but nothing could be further from the truth according to one man better positioned than most to know.14.12.2015
- While many companies try to innovate, they are often doomed to fail. But according to senior marketers at Unilever, Britvic and L’Oréal there are various steps brands can take to ensure their product…11.12.2015
- Brands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide…11.12.2015
- According to a new survey of 1,000 consumers from iVend Retail and CitiXsys Americas Inc., 71% of respondents agree or strongly agree that shopping online is more convenient than shopping in a…11.12.2015
- New technologies, new products, new consumer preferences — change always threatens to disrupt the status quo, and the retail landscape is no different. The trick is to determine which trends are…11.12.2015
- Purch, a digital content and commerce company, and comScore examined more than 3,000 qualifying purchases during a 90-day period to track key influences and behaviors of U.S consumers before, during…10.12.2015
- According to the Deloitte 2015 Global Mobile Consumer Survey, the use of mobile devices to make in-store payments has nearly quadrupled in the past year. In-store mobile payments have increased from…10.12.2015
- A new study from Juniper Research, “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020,” has found that nearly 1.6 billion coupons will be delivered annually to…10.12.2015
- Unilever says it is adapting to the “titanic shift” towards people owning their own data by adapting its approach to marketing to drive trust, relevance and added value for consumers.09.12.2015