Coca-Cola's top marker in the UK has defended its new brand extension, Coca-Cola Life, in the face of criticism as the soft drink giant kicks-off a multi-million pound marketing campaign to back the lower calorie product.
The Direct Marketing Association (DMA) has overhauled its code of conduct replacing 170 pages of prescriptive rules with five principles that it hopes will help its members build and maintain the trust of their customers.Read more
Diana Janssen and Dr Sachiko Scheuing were elected co-chairs of Brussels-based FEDMA – the Federation of European Direct and Interactive Marketing Associations – at the organisation’s recent AGM held in Brussels. FEDMA’s membership comprises Europe’s national DMAs, other industry associations...Read more
Italia Distribuzioni innovates and now offers its clients in Rome and Milan the option to personalise the plastic wrapper around their promotional leaflets. In this way, clients and retailers can now let their imagination run free and include creative messages and samples. Click on the link to...Read more