- According to The Omni-Returns Experience Report, a new study of 25 major retailers including Target, Walmart, Best Buy, Apple, Gap, Sears, J.C.Penney and Macy's from StellaService, more than 75% of…25.11.2015
- The holidays are becoming an increasingly social event, as evidenced by the promotional campaigns of two major department store chains this season.25.11.2015
- Higher demand for running and basketball shoes is translating into more record sales and profits for Foot Locker, which reported impressive third quarter results on Friday.24.11.2015
- Department store House of Fraser will be offering its customers shoppable windows this Black Friday (27 November) and its head of digital Sarah Bailie expects the technology to soon become the ‘norm…24.11.2015
- With the announcement that FHM and Zoo will cease publication this week, brands and marketers are also moving on from “lad culture” themes.23.11.2015
- With Lidl signing a new multi-million pound sponsorship deal to become the England football team’s official supermarket, the discounters are making even more moves to be seen as mainstream brands.23.11.2015
- According to a new poll from Reuters and Ipsos, 51% of consumers plan to do most or all of their online holiday shopping at Amazon.com. This dwarfs the next-most-popular specific retailer, Walmart,…23.11.2015
- Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.23.11.2015
- The plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales.20.11.2015
- McDonald’s is launching its biggest festive campaign to date, as it appeals for the public to record video sing-alongs to Wizzard’s “I wish it could be Christmas every day’ for possible inclusion in…20.11.2015
- Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale.20.11.2015
- Using transactional data to guess customers’ motivations gives a limited backward-looking view. Brands must use social data to add personality to their insights, according to dunnhumby founder and…19.11.2015