- Retailers have previously tried to beat John Lewis at its own game but this year are finding their own ways to promote their brand at Christmas.09.11.2015
- One-to-one communications are increasingly replacing above-the-line campaigns.09.11.2015
- The new Connected Home Entertainment Forecast from the NPD Group shows that by the end of 2018, 231 million installed devices are expected to be connected to the Internet and able to deliver apps to…09.11.2015
- John Lewis has teamed up with Age UK for this year’s Christmas campaign, which features a young girl sending the perfect gift to a man who lives on the moon.06.11.2015
- Cadbury is launching a real-life advent calendar as part of its Christmas campaign as it pushes above the line and experiential activity to engage consumers.06.11.2015
- Argos is hoping the mix of adrenaline and excitement in its Christmas campaign will help it stand out in the competitive festive shopping season.06.11.2015
- Marks & Spencer has taken a mobile-first approach to its Christmas ad campaign, upping digital spend to 25% for the first time ahead of what marketing boss Patrick Bousquet-Chavanne…06.11.2015
- Morrisons’s marketing boss is hoping that a focus on its fresh food and the service provided by its staff will help communicate its “uniqueness” and boost sales over the crucial festive shopping…05.11.2015
- Barely had we finished wiping the Halloween make-up of our faces then we were hit with the first wave of Christmas ads. But does the marketing actually start earlier every year and will that…05.11.2015
- From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened…05.11.2015
- After four years of preparation, McDonald’s is launching a ‘Signature Collection’ of premium burgers, aimed at changing quality perceptions among the British public.04.11.2015
- The ad ‘Whatever makes your Christmas, make it with Waitrose’ sets out to highlight the many moments that make the Christmas season special04.11.2015