- Programmatic and digital advertising is increasingly about the data but many brands are concerned they are losing the emotional touch. At Quantcast’s Supernova event in London today (21 October…22.10.2015
- With the rise of multichannel retailing and a saturated retail market, today’s customers expect to find the products they want, when they want and in a way that is most convenient to them. Be it via…22.10.2015
- As Mark Price announces plans to leave Waitrose, his successor will need to retain a razor sharp focus on improving the customer proposition and understanding what differentiates it if the grocer is…21.10.2015
- Finding creative people to work with your brand – whether on staff, at an agency or as a freelance – can make all the difference when expectations of innovation are higher than ever. We look at how…21.10.2015
- Hotel chain Best Western has undergone a major rebrand as it looks to move into the luxury sector. Sarah Fussey, marketing director for Great Britain, has told Marketing Week that the hotel brand is…21.10.2015
- Morrisons and its ad agency DLKW Lowe have parted ways after a 9-year relationship. But with the supermarket’s sales continuing to fall, questions remain as to whether the move will reignite its…20.10.2015
- Responding to a question about the challenge of investing in growth while cutting costs at an event in London last week, former Unilever chief executive Nial Fitzgerald declared: “You can walk and…20.10.2015
- While many print brands are struggling to keep their publications going, the free-sheet market seems to be thriving.20.10.2015
- Aside from some massively complex challenges, retailer and fast moving consumer goods marketers have never had it so good, according to Bob Fair, president of marketing applications at Teradata.19.10.2015
- Spoken word is the oldest form of human communication. It’s also one of the newest technology trends enabling omnichannel retail. Voice-based communications are having on a dramatic impact on…19.10.2015
- Tesco has refreshed its iconic ‘Every Little Helps’ slogan for the first two TV ads from its partnership with BBH, with CMO Michelle McEttrick insisting that the supermarket brand has achieved a “…16.10.2015
- Peter Cowie, co-founder and managing partner of Oystercatchers, shares his key take-aways from AdForum’s Worldwide Summit NYC 201516.10.2015