While many print brands are struggling to keep their publications going, the free-sheet market seems to be thriving.
- Aside from some massively complex challenges, retailer and fast moving consumer goods marketers have never had it so good, according to Bob Fair, president of marketing applications at Teradata.19.10.2015
- Spoken word is the oldest form of human communication. It’s also one of the newest technology trends enabling omnichannel retail. Voice-based communications are having on a dramatic impact on…19.10.2015
- Tesco has refreshed its iconic ‘Every Little Helps’ slogan for the first two TV ads from its partnership with BBH, with CMO Michelle McEttrick insisting that the supermarket brand has achieved a “…16.10.2015
- Peter Cowie, co-founder and managing partner of Oystercatchers, shares his key take-aways from AdForum’s Worldwide Summit NYC 201516.10.2015
- John Lewis has dubbed 2015 the year of the ‘master shopper’ – a phrase it has coined for a new type of consumer that sees shopping as a leisure pursuit and knows how to use stores, the internet and…16.10.2015
- Unilever has seen its revenue rise sharply in the third quarter of this year, putting its success down to new innovations and growing its e-commerce business.15.10.2015
- While predictions for marketing spend this year are up for the third successive year, the figure is the weakest since early 2013 as marketers’ confidence over the future of the industry…15.10.2015
- As M&S officially unveils its new Sparks loyalty card today (15 October), its executive director of marketing Patrick Bousquet-Chavanne told Marketing Week that the member’s club initiative will…15.10.2015
- Small companies can benefit just as much as big conglomerates from gaining insight into their customers and marketplaces when rolling out new ideas. Although market research sounds expensive, there…14.10.2015
- Cosmetics group L’Oréal, named in the top 100 companies for ‘brand purpose’ in a new report by consultancy Radley Yeldar, claims that supporting women in science careers helps benefit shareholders…14.10.2015
- A year since Coca-Cola launched Coke Life the brand has built up a loyal group of core buyers but questions remain over whether sales have been high enough for Coca-Cola and what impact the ‘one…13.10.2015