- Since pledging to introduce pay in excess of the National Living Wage, supermarket brands Lidl and Morrisons have both seen a positive boost to brand health suggesting other supermarkets would be…09.10.2015
- New data suggests price match schemes don’t attract much uptake from consumers, but they do have an effect on perception of value while vouchers are more likely to drive sales, so marketers must use…08.10.2015
- Companies that remain owned and run by families gain an advantage in terms of trust and reputation over corporate competitors, but those companies must also live up to their founding values.08.10.2015
- Tesco chief executive Dave Lewis insisted today (October 7th) that the struggling supermarket giant was making ‘lots of progress’ as it rebuilds its brand through ‘better behaviour’ towards both…07.10.2015
- With chief executives and senior figures from the likes of Tesco, Unilever, Mondelez, Morrisons and Sainsbury’s all speaking, here are Marketing Week’s five key takeaways from today’s (October 6) The…07.10.2015
- Morrisons is getting rid of the price matching element of its Match & More loyalty scheme in an overhaul that will see the supermarket adopt a more traditional programme that rewards spend with…06.10.2015
- Hovis is returning to TV for the first time in three years with an update to its iconic ‘boy on bike’ advertising that aims to deal with consumer concerns over the health benefits of bread.06.10.2015
- With senior marketers from the likes of Mastercard, Nestlé and Tui attending, here are the three key takeaways from Marketing Week and Econsultancy’s Get With Programmatic event.05.10.2015
- Rebrands and redesigns inevitably attract consumer attention – both good and bad – but the processes behind their execution are usually hidden from public view. We ask brands to reveal what they…05.10.2015
- Loyalty schemes have come under scrutiny as brands look to get the most value out of their programmes. Both Tesco and Nectar have slashed the value of theirs while Waitrose has derided the…05.10.2015
- Consumers trust in editorial content is plummeting, so much so that the IAB has issued new guidelines to brands on how to provide greater transparency. So how do brands make sure that in the rush to…02.10.2015
- Waitrose is launching its first marketing campaign since hiring new creative agency adam&eveDDB with a TV ad that will focus on the quality and provenance of its food.02.10.2015