- The IPA has trawled through its back catalogue to find the most effective TV-led campaigns of all time. From Barclaycard to BT and Tesco, find out which campaigns made the cut.23.09.2015
- With 12 leading inspirational experts lined up to share their knowledge and provide a fresh perspective on the doordrop industry. The First DoorDropMedia Congress promises to be the best and most…23.09.2015
- Here we’ll take a look at five case studies where a brand has successfully used performance marketing in the last 12 months.22.09.2015
- TV advertising in the UK has come a long way since 1955, when the first spot for Gibbs SR toothpaste featured an authoritative voice telling viewers: “It’s tingling fresh. It’s fresh as ice. It’s…22.09.2015
- From subliminal messaging to organised flashmobs, UK television advertising has come a long way since the 1950s. Discover what highlights there have been along the way.22.09.2015
- As Birds Eye celebrates its Fish Fingers’ 60th anniversary this week, the brand hopes to improve perceptions of the frozen food category by focusing on excitement and working to restore trust in a…22.09.2015
- Come and join our panel discussion at the first DDM Congress in Amsterdam on Sept 24th at Undercurrent. Meet colleagues and our 2 ELMA panelists Mark Davies, president Elma/managing director at…22.09.2015
- Ahead of the 60th anniversary of TV advertising tomorrow (22 September) marketers reflect on the impact of TV advertising and the importance of integrating others channels in marketing campaigns.21.09.2015
- Some 76% of marketers are using the wrong measurements to track and prove the effectiveness of their marketing campaigns, according to a new study.21.09.2015
- According to a new survey of executives at tier one and two retailers by digital technology provider Happiest Minds, 64% of retailers are putting an omnichannel strategy in place and there seems to…18.09.2015
- Walmart has managed to do something very few retailers have accomplished: Convince millions of people its mobile app is useful enough to snag a prime spot on their phones’ home screen.18.09.2015
- Asda’s new chief customer officer Barry Williams feels the weight of responsibility for deciding the brand’s new direction.17.09.2015